Photographer / Videographer
Juan B. Morales
I’m a photographer and videographer specializing in the world of fitness, posing and stage presence. My work focuses mainly on IFBB athletes, especially in female categories, capturing portraits that connect the person with the environment and reflect the emotion of the moment.
I aim to capture what makes you unique. It’s not just about a beautiful image — it’s about creating an experience where you feel confident, free, and fully yourself in every shot.
I offer personalized outdoor photo shoots in unique locations, but I also work as an IFBB-accredited videographer at international championships, documenting world-class athletes from an artistic and emotional perspective in high-performance environments.
📸 Outdoor Photo Sessions – Portraits
Enjoy a professional photoshoot and create unique memories. I specialize in outdoor portraits that connect you with the setting. Even if you have no posing experience, I’ll guide you every step of the way so you feel confident and leave with authentic, powerful images.
🎥 IFBB Championships – Accredited Photography & Video
I work as an accredited photographer and videographer at IFBB international championships. I capture athletes’ performances, emotions and key moments with an artistic and professional approach. If you're an athlete, federation or IFBB event promoter, you can book your video or contact me for collaboration opportunities.
Are you organizing an IFBB championship? I also work with federations and event promoters to provide official video and photography coverage. Let’s collaborate to make your event stand out.
Photo Sessions
How do I book a photo session?
To get started, just get in touch with me. I like to understand your expectations, your style, and what you want to express through the session. Together, we’ll choose the type of shoot, wardrobe, and the ideal location. For me, every session is a collaboration, not just a contract — I want you to feel comfortable and confident at all times.
Do I need to know how to pose?
Not at all! If you don’t have experience, I’ll guide you every step of the way. My goal is to create a relaxed and fun atmosphere so you can feel confident and authentic in front of the camera. If you do have experience, we’ll focus on highlighting your unique style. In my experience, communication is key to making the results truly amazing.
What kind of sessions do you offer?
I specialize in outdoor sessions, where I integrate the person with the natural or urban surroundings. I love capturing that unique connection between the subject and the environment. Although I don’t have a studio, I’m always open to finding indoor locations that match your vision or adapting to your ideas.
How long does it take to get the photos and how will I receive them?
Usually, your photos will be ready in less than a week. I’ll send you a digital album where you can view and download all the images. I like to offer you a wide selection, so you can choose your favorites. I use Amazon Photos to make it easy and accessible for you.
How many photos will I get?
I’m generous with the number of photos I deliver. You’ll receive at least 30 professionally edited images, and in longer sessions, that number can increase significantly. I always make sure the editing brings out the best in every photo while keeping a natural look.
How much do your sessions cost?
The price depends on the duration and type of session. Express sessions start at €80, and more elaborate ones can go up to €200. Each session is unique and tailored to your needs, including one to three outfit changes.
Portfolio
My work as a videographer at IFBB championships
In addition to my personalized photoshoots, I also work as an accredited videographer at international IFBB championships. In this section, I’m sharing some examples of videos I’ve filmed across different countries, where I aim to capture not just the athletes’ physiques, but also their attitude, presence, and emotional connection on stage.
🎯 If you’re an athlete and want to reserve your personalized video, you can do it directly from the videos section.
🤝 And if you’re an IFBB championship promoter and would like to work with me at your event, don’t hesitate to contact me via WhatsApp.
IFBB Miss Fit Model Europe 2024 – Torrevieja, Spain
An elegant and visually stunning championship where athletes performed with two outfits: bikini and evening gown. Harmony, aesthetics, attitude, and body expression captured in 4K with an emotional and technical approach.
IFBB Jantana Classic PRO Bikini – Lahti, Finland
A professional competition with a very high standard. This video captures the intensity and precision of the PRO Bikini athletes in a unique Nordic setting. Dynamic editing, smooth transitions, and technical details designed for the athlete.
IFBB PRO Wellness Inter Island – Saint Martin, Caribbean
From the heart of the Caribbean, this international championship combines Caribbean flair with the powerful visuals of the Wellness category. Movement, attitude, and feminine strength captured in a stunning tropical setting.
IFBB European Championships Bikini 2024 – Santa Susanna, Spain
One of the most important championships on the European calendar. This video showcases the top level of amateur bikini athletes, with scenes focused on highlighting not only the physique but also the emotional connection with the stage.
About Me
My passion for fitness competitions and their athletes led me to become part of the international press team of the IFBB. Through my lens, I’ve documented championships all over the world, specializing in sports photography and videography with an artistic and emotional approach.
In every session, whether on stage or outdoors, I aim to capture the essence of each person: attitude, elegance, and authenticity. I work with experienced athletes and also with those doing their first session, adapting to each style and goal.
I’m used to working with tight schedules and improvised locations, which is why I deeply value the connection with each person and the trust built throughout the process. For me, every session is a creative collaboration.
If you like what you see and feel like creating something special, I’d love to hear from you.
Do you have a photo shoot idea or are you organizing a championship?
You can contact me on WhatsApp or fill out the form below.
Whether you want to book a photo session, suggest a collaboration, or request audiovisual coverage for an IFBB championship, I’ll be happy to help.
Location
Villaviciosa de Odón, Madrid